Crowdsourcing has left an indelible mark on the worlds of everything from freelance visual design to open R&D innovation challenges.

Professor Natalia Levina sheds light on the potential disruption of perhaps one of the more unexpected industries–consulting. Her research shows that online crowdsourcing platforms are now capable of bringing the sheer breadth of ideas to an organization, once considered the bailiwick of innovation consultancies.

With this digital disruption looming, she encourages a diversification of offerings, but specifically in the areas of evaluation and implementation–areas where digital solutions are not yet able to address.

Natalia Levina is an Associate Professor at New York University Stern School of Business. She studies open innovation, crowdsourcing, and global sourcing of professional services, and teaches elective courses on these topics. To enable this research, Prof. Levina was awarded numerous research grants including Alfred P. Sloan Foundation Industry Studies Fellowship, IBM Shared University Research Award, and National Science Foundation VOSS ... View Profile