“Everyone seems to be talking about disruption at the moment…but a lot of people don’t tend to actually know where it came from.”


In this Value Shift video, NYU Stern Professor Luke Williams sheds light on the origins of the theory of disruptive innovation and explains how it might apply to various businesses and organizations.

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Luke Williams is Executive Director of the Berkley Center for Entrepreneurship & Innovation and Clinical Associate Professor of Marketing at NYU Stern. He is also the bestselling author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. Follow him on Twitter @LukeGWilliams. View Profile