“It’s no longer innovative just to be present on social media.”

When we’re all so connected and bombarded with messaging, how do we break through and engage with consumers?

Homa Zaryouni shares four tried-and-true tips for stellar social media engagement and artfully demonstrates each with a mini case study drawn from real brands and tactics.

Homa is a writer and translator living in Brooklyn. She has written news articles for the Financial Times and Wall Street Journal, and fiction for MonkeyBicycle, The Adirondack Review, and Houston Literary Review. @HomaZaryouni View Profile