Is crowdsourcing right for you and your organization? NYU Stern Professor Natalia Levina reveals the five elements of the “crowdsourcing sweet spot,” and what you need to ask yourself before engaging in the practice.

Natalia Levina is an Associate Professor at New York University Stern School of Business. She studies open innovation, crowdsourcing, and global sourcing of professional services, and teaches elective courses on these topics. To enable this research, Prof. Levina was awarded numerous research grants including Alfred P. Sloan Foundation Industry Studies Fellowship, IBM Shared University Research Award, and National Science Foundation VOSS ... View Profile