If there’s anyone who understands the value of metrics and analytics for CPG marketers, it’s Jack Hanlon, the VP of Analytics at Jet.com.
He joined us to discuss everything from the value of digital to the power of CRM in social, with a dash of advice for marketers and creatives for good measure.
:22 What’s the major trend or issue online marketers should be paying attention to?
1:38 What about with existing customers? How do marketers continue to reach existing users?
2:17 What’s next for social media marketing beyond likes and retweets?
3:06 What role should analytics play in digital marketing?