Struggling to figure out how to pitch your product, service, or business model? NYU Stern’s Professor Luke Williams takes us through a tried and true process for getting down to the core of your concept–and making it clear and concrete for everyone else.

Luke Williams is Executive Director of the Berkley Center for Entrepreneurship & Innovation and Clinical Associate Professor of Marketing at NYU Stern. He is also the bestselling author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. Follow him on Twitter @LukeGWilliams. View Profile