There is a time and a place for simplicity, when your message (in whatever form or medium) needs to be clear, concise, and to the point. But sometimes, as Professor Adam Alter explains, a little bit of complexity and disfluency can go a long way. Whether it’s convincing people of a new message, or getting people to pay closer attention, these principles may just make the difference in your work and life.

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Adam Alter’s first book is titled Drunk Tank Pink: And Other Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors. Alter is an associate professor of marketing and psychology at NYU’s Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. His work has been published widely in academia—including in ... View Profile