Social media has changed our lives in more ways than just keeping us glued to our devices, refreshing obsessively. Homa Zaryouni explains how it might have also changed our perceptions of permanence and ownership, and how brands are adjusting to this new reality.

Homa is a writer and translator living in Brooklyn. She has written news articles for the Financial Times and Wall Street Journal, and fiction for MonkeyBicycle, The Adirondack Review, and Houston Literary Review. @HomaZaryouni View Profile