As much as we like to herald “disruptive thinking” as a sign of innovation, brilliance, and progress, NYU Stern Professor Sonia Marciano reminds us to take a step back to Porter’s Five Forces to examine the concepts of industries, competition, and substitutes.

When something is “disruptive,” is value really being created, or is it just being redistributed, and perhaps in ways more skewed than ever before? Is the method of “disruption” a true innovation or is it a disguised form of free-riding? Simply, is it disruptive or is it exploitative?

Sonia Marciano joined New York University Stern School of Business as a Clinical Associate Professor of Management and Organizations in July 2007. Prior to joining NYU Stern, Professor Marciano taught Strategy at Columbia Business School and was an Institute Fellow and Senior Lecturer at Harvard University's Institute for Strategy and Competitiveness. In Chicago, Professor Marciano also was a Clinical Professor of Management and ... View Profile