“Perhaps the most fascinating scientific discovery [since the Industrial Revolution] has been the advent of mobile devices.”

We carry our mobile devices close to the heart–literally and metaphorically. Whether it’s waking up in the morning and immediately checking our phones, actually taking them into bed with us, or using them to the point where we wreak irreparable damage to our necks, mobile phones have transformed every single aspect of our lives.

Professor Anindya Ghose highlights some new(er) technologies around geofencing and geotargeting, the role mobile plays in the Quantified Self, and why, when it comes to the data our mobile devices have helped generate, we’re merely paying lip service to privacy and should just get over it.

Anindya Ghose is a Professor of IT and a Professor of Marketing. He is the co-Director of the Center for Business Analytics at NYU Stern and the Robert L. & Dale Atkins Rosen Faculty Fellow at NYU's Leonard N. Stern School of Business. He was recently selected by Business Week as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". He has ... View Profile