Professor Sonia Marciano tackles the topic of reputational capital, and explains how firms and organizations might react when faced with a downward descent in reputational capital (based on Daniel Diermeier’s Reputation Rules: Strategies for Managing Your Company’s Most Valuable Asset).

Sonia Marciano joined New York University Stern School of Business as a Clinical Associate Professor of Management and Organizations in July 2007. Prior to joining NYU Stern, Professor Marciano taught Strategy at Columbia Business School and was an Institute Fellow and Senior Lecturer at Harvard University's Institute for Strategy and Competitiveness. In Chicago, Professor Marciano also was a Clinical Professor of Management and ... View Profile