Innovative Read

The burgeoning Internet of Things will rely increasingly on what I call “data visceralizations[,]” representations of information that don’t rely solely and primarily on sight or sound, but on multiple senses including touch, smell, and even taste, working together.
Luke Stark, The Atlantic

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MSBA Prof. Anindya Ghose Discusses Mobile Marketing at MIXX 2015 Canada

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  • Alanna Valdez
MSBA Professor Anindya Ghose recently spoke at MIXX 2015 Canada, one of the most influential events in the digital marketing community. Hundreds of digital marketing and business analytics professionals – including senior executives from Google,…