Quickfire

Metrics, Analytics, and Marketing

If there's anyone who understands the value of metrics and analytics for CPG marketers, it's Jack Hanlon, the VP of Analytics at Jet.com. He joined us to discuss everything from the value of ...

Sharing Ideas

MSBA Prof. Anindya Ghose Discusses Mobile Marketing at MIXX 2015 Canada

MSBA Professor Anindya Ghose recently spoke at MIXX 2015 Canada, one of the most influential events in the digital marketing community. Hundreds of digital marketing and business analytics ...

Tricks & Hacks

Four Tips for Stellar Social Media

"It's no longer innovative just to be present on social media." When we're all so connected and bombarded with messaging, how do we break through and engage with consumers? Homa Zaryouni ...