Origins

The Line Between Disrupt and Exploit

As much as we like to herald "disruptive thinking" as a sign of innovation, brilliance, and progress, NYU Stern Professor Sonia Marciano reminds us to take a step back to Porter's Five Forces to ...

Tricks & Hacks

Understanding Reputational Capital

Professor Sonia Marciano tackles the topic of reputational capital, and explains how firms and organizations might react when faced with a downward descent in reputational capital (based on ...